How we grew Farm To Pet by $419,000 YoY in H1, 2024 (+70.55% YoY)
Farm to Pet is a low seven-figure business on Amazon, specializing in single-ingredient dog treats. With a focus on providing high-quality products for pet owners, they aim to continuously grow their sales on the platform while maintaining healthy profitability.
The Challenge
Farm to Pet faced several challenges that made it difficult to fully manage and scale their Amazon channel. Jackson, the owner, was stretched thin with multiple responsibilities, including launching new products, managing ads, optimizing SEO, and testing imagery. With limited bandwidth, he needed external support to stay on top of the platform's demands.
In addition to time constraints, Farm to Pet needed to maintain consistent sales growth in an increasingly competitive market. New competitors were entering the space, and rising advertising costs were beginning to cut into margins, posing further challenges to sustainable growth.
The Solution
We began by identifying specific goals for H1, including monthly revenue targets, ROAS goals, and budget caps to ensure we stayed within defined spending parameters. Midway through the process, we shifted focus from ROAS to a TACoS-based goal, aligning better with long-term profitability. With these goals in place, we began executing the following strategy:
We uploaded and properly merged a variety of new products, ensuring they were enrolled in the Vine program to generate early reviews and visibility. Each listing was optimized with complete SEO improvements, positioning them to drive organic sales from the start.
In addition, we resolved catalog challenges, managing all necessary interactions with Seller Support to fix listing issues, address policy violations, and keep the catalog compliant. Through Brand Registry, we removed unauthorized resellers, protecting Farm to Pet’s brand value and product integrity.
Our advertising strategy was continually refined to align with performance goals. We created new campaigns for each product launch, actively optimizing them through bid adjustments, negative keyword targeting, and pausing underperforming ads. As successful campaigns emerged, we scaled them strategically, ensuring ad performance remained aligned with our KPIs while driving sustained growth.
Results
The impact of our strategy was evident in Farm to Pet’s impressive sales growth. Their revenue increased by 70.55% year-over-year, climbing from $594,000 in H1 2023 to $1,013,000 in H1 2024. This substantial growth reflects the success of our goal-oriented approach, product optimizations, catalog management, and refined advertising strategy.
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